CHARLESTON, S.C., April 9, 2020 – The Beverage Information & Insights Group, comprising trade magazines including Beverage Dynamics, Cheers and StateWays, annually identifies the fastest growing wine and spirits brands in the U.S., and Grain & Barrel’s Dixie Southern Vodka has won a second consecutive Growth Brands Award, specifically in the Rising Star category. The leading craft vodka brand produced in the Southeast and first official vodka of NASCAR, Dixie is one of only 75 spirits nationwide that won a Growth Brands award; one of twelve vodkas; and one of only two Rising Stars. Only nine brands made both the 2018 and 2019 lists.
As noted in Beverage Dynamics’ story announcing the list, “Like Tito’s Handmade Vodka, Dixie Southern Vodka has benefitted from a recent trend of consumers shifting from imported to American vodka.” This trend has catapulted brands like Tito’s and Dixie to leading positions in the vodka category, which dominates the U.S. spirits market, accounting for more than 30% of all consumption.
Matti Christian Anttila — creator and owner of Dixie Southern Vodka, and founder and CEO of Grain & Barrel Spirits — says: “We are in great company on this list, honored to stand alongside companies like Constellation, Brown-Forman, and Pernod Ricard, and brands like Tito’s, Deep Eddy, and Ketel One. Dixie had a great 2019 due to consumer desires to buy American and support authentic, regionally-defined brands. Marketing-wise, we have long aligned with local farmers and non-profits, both of which are particularly relevant in light of the current COVID-19 pandemic. Our success is shared equally with our partners who are helping make the South one of the most dynamic regions not only in the United States, but globally as well. It is exciting to win this award two years in a row, and with more than 100% YOY growth so far in 2020, we are looking forward to a three-peat in 2021.”