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Consumers across the country are falling in love with Elvis!

Consumers across the country are falling in love with Elvis! For many this is the first time they're seeing and hearing Elvis, and for many others they're reliving the phenomenon. Elvis is not just about nostalgia, but a cultural powerhouse that is here to stay! NOW is a great time to support Elvis Whiskey! Or should we say, it's time to Take Care of Business!

ELVIS was the no. 1 movie domestically during its opening weekend, bringing in over $31.5M USD and beating out Top Gun: Maverick. Quite a feat and shows the power of the Elvis fans, who came out in droves to see it in early previews. The movie is set to cross the $100M mark this week (only the second time for a Baz Luhrmann film) and has already grossed over $165M worldwide!  

Elvis is also back on top of the Billboard charts at No. 1 on the Soundtrack Chart and back on the Billboard 200 (Elvis: 30 # 1 Hits returns to the Top 40 at No. 26 for the first time in 19 years). There was a 67% increase in streams in the US with the highest streamed song being “Can’t Help Falling in Love.” Not to mention the amazing new tracks by Doja Cat, Eminem, Pnau, Stuart Price, Stevie Nicks, Jack White, etc. The world is falling for Elvis all over again!