Elvis Whiskey has launched a new peanut butter, banana and bacon-flavored whiskey, 'Midnight Snack,' inspired by the rock 'n' roll icon's favorite decadent sandwich. The idea for 'Midnight Snack' came from the popularity of Elvis' favorite sandwich, which he often ate late at night – a peanut butter, banana and bacon sandwich! This decadent flavor combination is a perfectly balanced blend of sweet, savory, salty and smoky. Similar to Elvis' music style this flavored whiskey is an exciting fusion.
"Elvis is one of the most significant cultural icons of the 20th century and continues to inspire his fans today, as we've seen by the massive success of the recent Elvis movie, both in its record-breaking box office numbers and awards," shares Grain & Barrel Founder Matti Anttila. "To sip, or shoot-flavored whiskeys are continuing to grow in popularity, with flavored whiskey growing +19% and peanut butter flavored whiskey growing +200% in the United States, leaving our team especially excited to introduce 'Midnight Snack' to our growing portfolio of Elvis-inspired whiskeys."
Elvis Midnight Snack works incredibly well as a straight pour, over rocks, as a shot and in a simple cocktail like the Midnight Snack Old Fashioned. The 70-proof flavored whiskey ($34.99) can be found in stores nationwide, as well as online sites like Caskers and Reserve Bar. This is the third product to come from Elvis Whiskey, joining the brand's flagship offerings Elvis 'Tiger Man' Tennessee Straight Whiskey and Elvis 'The King' Tennessee Straight Rye Whiskey.