Logos/Colorways

The Dixie Vodka logo is bold and iconic, with a hint of nostalgia from a design similar to an old, circular gas station sign. This is the main Dixie Vodka logo, and should be used in nearly every situation, unless there is no mention of South or Southern elsewhere on the collateral. When displayed on a white background, photos, or textures, it is best to show the primary logo. It is acceptable to show the logo completely in white, as long as it is shown against one of the approved brand colors. The logo color may change to match the flavor that is being highlighted. (Black Pepper, Mint, or Citrus.)

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Nascar Logos

Dixie Vodka is the Official Vodka of NASCAR, the title sponsor of the DIXIE 400 in Homestead-Miami, as well as the Official Vodka of the Daytona International Speedway, the Daytona 500, the Homestead-Miami Speedway, the Richmond Raceway and the NASCAR Hall of Fame in Charlotte, North Carolina.

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Brand Guide

Dixie Vodka has certain style guidelines when it comes to the overall brand and the ready-to-drink cocktail cans. It’s important to present your marketing materials in a clear, consistent way. Questions about type hierarchy? Need a color formula? Looking for some tips on the right kind of photography to use? All your questions can be answered here.

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Fonts/Type Hierarchy

Wisdom Script is used for main headlines or quotes. Knockout is used for all subheaders, highlighted text, and body copy. The preferred Knockout basics are: HTF50-Welterweight and HTF30-JuniorWelterweight. However, if another weight works better for a specific piece, it may be interchanged. Use all caps in subheaders and highlighted text, and use sentence case in body copy.

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Colors: Vodka

Dixie Vodka’s primary colors are blue and white, with black accents. Each sub-brand has its own specific color.

Blue

PMS 653
C=87 M=64 Y=18 K=3
R=51 G=97 B=148
#336194

Black Pepper

PMS 405
C=26 M=31 Y=35 K=72
R=107 G=97 B=88
#6B6158

Citrus

PMS 108
C=0 M=5 Y=98 K=0
R=254 G=219 B=0
#FEDB00

Mint

PMS 356
C=91 M=4 Y=100 K=25
R=0 G=122 B=51
#007A33

Peach

PMS 1635
C=4 M=55 Y=58 K=0
R=235 G=139 B=109
#EB8B6D

Wildflower Honey

PMS 252
C=37 M=63 Y=0 K=0
R=165 G=115 B=177
#A573B1

Colors: Ready To Drink

Note the different colors of the sub-brands for the Ready-To-Drink cocktail line.

Blue

PMS 653
C=87 M=64 Y=18 K=3
R=51 G=97 B=148
#336194

Rich Black

C=70 M=20 Y=30 K=100
R=0 G=0 B=0
#000000

Dark Gray

80% Black
R=102 G=102 B=102
#666666

Yellow

PMS 653
C=5 M=16 Y=87 K=0
R=244 G=206 B=61
#f4CE3D

Grapefruit

PMS 1787
C=0 M=92 Y=68 K=0
R=239 G=58 B=75
#ef3a4b

Citrus

PMS 108
C=0 M=5 Y=98 K=0
R=254 G=219 B=0
#FEDB00

Textures

There are a handful of background textures available when photos or solid colors are not preferred.

Photography

When using photos of people, make sure the composition is well thought out and interesting. Maintain a good mixture of wide and close shots. Food and drinks should be shot with predominately natural lighting, with plenty of props in the frame. It is always preferred to have people interacting with the food and drink. When taking photos of subjects, use artistic angles and depth of field to create visually interesting images. Show interiors with a range of shots showing overall ambience or close-ups of fixtures.

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Native Files

We’ve created a wide variety of marketing materials for many different situations, and events. Click the button below to view hi-res examples. Everything below contains all the working files you need for download, and can be used as a starting point for creating future promotional assets.

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